MusicStation now UK’s largest unlimited music service
- Unlimited mobile download service becomes UK’s largest unlimited music service, overtaking PC-centric subscription services
Island Studios, London, 9 June 2008
- MusicStation, the multi-award winning unlimited download service available exclusively on Vodafone UK, is now the UK’s largest digital music
subscription service, overtaking PC-centric services in terms of subscriber numbers.
Introducing MusicStation on the Vodafone network has enabled Vodafone users to make unlimited music downloads directly to their mobiles for £1.99 a week including data
charges.
“MusicStation provides the best music experience on mobile today and Vodafone’s rollout in the UK makes this proposition the largest unlimited digital music
service in the country,” said Rob Wells, SVP, Digital, Universal Music Group International. “MusicStation is opening up mobile music to mainstream consumers,
significantly increasing digital revenues for the music industry.”
“MusicStation makes the traditional ‘PC centric’ model, where users have to download music to PC before transferring it to a portable device, an unnecessary
and outdated concept,” said Rob Lewis, CEO of Omnifone. “With MusicStation, Vodafone consumers have the freedom to download as much music as they want, direct to a wide
range of mobiles over the data network, anywhere, at any time, without the need for a computer, an internet connection, wires or even a credit card.”
PC based subscription services have traditionally offered unlimited music downloads over the internet to consumer’s PCs. To enjoy music on the move, users have
to download tracks to PC before sideloading them to a portable music player with wires. This process requires users to be sat in front of a computer with internet access
and have a portable device to transfer music to before they can enjoy music on the move.
Instead of focusing on PC downloads, MusicStation utilises the mobile data network to deliver unlimited access to a vast catalogue of over 1.8 million tracks
from all major and many independent music labels, direct to consumer’s mobile phones for a small weekly fee.
MusicStation is available to download on a wide range of Vodafone mobiles in the UK directly from Vodafone live! free of charge. The latest MusicStation
handsets are available in Vodafone and Phones 4u stores and online at www.vodafone.co.uk
Ends
About Omnifone
Omnifone is Europe's leading direct to mobile unlimited music download service provider. Partners include the likes of Vodafone, Telenor, 3 Hong Kong and Vodacom, all of whom have rolled out Omnifone's MusicStation service. In 2007 Omnifone won the Mobile Entertainment Forum (MEF) Music Service Meffy, Red Herring EMEA & Global 100 Awards, and in 2008, the Juniper Research Future Mobile Award’s Gold Award for Mobile Music and Best Mobile Internet Service at the Mobile Industry Awards. Omnifone won the most prestigious award in mobile music; Best Mobile Music Service at the 2008 Global Mobile Awards. The company is based at Island Studios, London with regional HQs across Europe Asia Pacific and South Africa. For further information please visit; www.omnifone.com
About MusicStation
MusicStation is an unlimited music download service that will run on virtually all
2.5G/3G/HSDPA music compatible mobiles. MusicStation provides a virtually
identical next generation community based user experience across all
manufacturer handsets. Built-in networked functions provide the ability to make
friends, build and share playlists and individual tracks with other mobile users
and receive music news and recommendations based on player behaviour using
collaborative filtering and nearest neighbour technology.
MusicStation stores downloaded tracks on the phone's internal or removable
memory and these and the related meta-data are fully backed up so that if a
user’s mobile is stolen, lost or upgraded, the replacement handset will
automatically restore the customer’s music, playlists, friends and references to
the replacement handset. MusicStation users can listen to downloaded tracks
when in Flight Safe mode and have unlimited access to the full catalogue when
connected to a 2.5G/3G/HSDPA network.
Contact details
Omnifone
Tim Hadley
PR Director, Omnifone
Tel: + 44 (0) 797 641 0001
thadley@omnifone.com
Vodafone Group Media Relations
Tel: 01635 664444
