Omnifone in pole position as MusicStation wins Music Service Meffy in Monaco
Judges vote unanimously for MusicStation at Mobile Entertainment Market in Monaco
6 June 2007, Mobile Entertainment Market, Monte Carlo - Omnifone, the UK based mobile music company, won the prestigious Mobile Music award at the Meffys, at the Mobile Entertainment Market (MEM) 2007 last night in Monte Carlo. The company gained the unanimous backing of the judges to win the award for the innovative MusicStation unlimited download mobile music service.
“Winning the mobile music award at the Meffys is a huge honour for us and testament to the effort that the Omnifone team has invested in the development of MusicStation over the last four years,” said Rob Lewis, CEO of Omnifone, “It is time for consumers to get the user experience they really deserve. By giving consumers access to unlimited music downloads direct to their mobiles, all for a small weekly fee, MusicStation will enable digital music to reach the masses for the first time. We look forward to rolling MusicStation out across key territories in the near future.”
Now in their fourth year, Meffys is an established fixture on the international mobile entertainment industry calendar and attracted applications from 20 countries across four continents for the 13 awards. Judged by national media & leading trade journalists and analysts the awards were presented at the glamorous gala dinner in Monte Carlo's Fairmont Hotel last night. The Mobile Entertainment Forum (MEF) introduced six new categories added to the Meffys in 2007 which reflect innovations in the mobile entertainment sector and showcase new business models and the industry’s consumer-centric approach.
Other finalists in the Mobile Music award category were Groove Mobile, MusiWave, Hingi and Mercora.
For further information on the awards please visit: www.mem07.com
Omnifone is exhibiting at Stand 88 at the Mobile Entertainment Market at Grimaldi Forum, Monte Carlo.
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Notes to editors
About the Mobile Entertainment Forum:
MEF exists to represent the interests of its global membership across the mobile entertainment value chain. Our goals are to build awareness, create business development opportunities and facilitate the development of commercial guidelines and best practices to promote a healthy and profitable industry. With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Hong Kong and the newly established Europe branch, MEF’s network of members represents a veritable ‘Who’s Who’ of mobile entertainment businesses and entrepreneurs.
The Meffys 2007:
As the industry’s official benchmark for measuring success and rewarding innovation, the Meffys honour the most influential players from around the world. Over the years, the industry’s most coveted awards have recognised the global brands, dynamic start-ups and visionary individuals who have helped shape the mobile entertainment industry. Judged by independent experts and analysts, the Meffys provide innovators with an unrivalled opportunity to be considered for the industry’s top accolades.
The Music Service Award: Nominations:
- Omnifone – “MusicStation”
- Groove Mobile – “3 MusicStore powered by Groove Mobile”
- Hingi – “Hear It ‘N’ Get It”
- Mercora – “Mercora M”
- Orange – “Orange Music Store Powered by MusiWave”
Other Meffys 2007 Awards:
- The Games Award
- The Artist Campaign Award
- The TV & Video Service Award
- The Technology Innovation Award
- The Content Award
- The Innovative Business Model Award
- The Communities & UGC Award
- The Search & Discovery Award
- The Handset Application Award
- The Marketing Campaign Award
- The Mobile Entertainment Handset Award
- The Mobile Entertainment Operator Award
About Omnifone
Mobile music company Omnifone was founded in 2003 by leading technology entrepreneurs Rob Lewis, Phil Sant and Mark Knight. The founders, along with Chairman Jim Feeney, established Omnifone with the aim of bringing legal and affordable digital music to the mass market over the only digital medium that is ubiquitous globally; mobile handsets. Omnifone's next generation music service MusicStation is a low cost all-you-can-eat subscription-based mobile music service that is pre-installed on participating partner operator handsets and delivers the world's music to most mobile handsets for a small weekly fee. Omnifone uses its unique Device Adaptive Architecture to instantaneously port MusicStation to multiple operator handsets, reducing time to market and giving the highest possible handset reach of any mobile music service globally.
Omnifone has gained global support for MusicStation from the music and mobile industries and has an established network of 23 partner networks, reaching across 40 European, Asia Pacific and African countries. Omnifone's founders sold the successful internet software development company Cromwell Media for £850m in March 2000 and subsequently sold Silicon.com and associated European assets they founded, to major online publishers, including NASDAQ-listed CNET Networks.
Omnifone has offices in the UK, Scotland, Hong Kong, Sweden and South Africa. For further information, please visit www.omnifone.com.
Media contacts:
Tim Hadley
PR director
Omnifone
+44 (0)7976 410001
thadley@omnifone.com
